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Consumers Spent $3.5 Billion Online In March, According To The Forrester Research Online Retail Index

Cambridge, Mass., April 25, 2001 . . . Forrester Research, Inc. (Nasdaq: FORR), in conjunction with Greenfield Online, today announced the results of the latest Forrester Online Retail Index. According to the 15th survey in this monthly series, total spending on online sales increased from $3.4 billion in February to $3.5 billion in March. The number of households shopping online remained at 13.5 million in March. Consumers spent an average of $263 per person in March, compared with $248 in February.

About The Index
Forrester Online Retail Index measures, on a monthly basis, the growth and seasonality of online shopping based on data collected from online shoppers. The Index is based on 5,000 responses during the first nine business days of the month from an online panel developed by Greenfield Online. The survey results for March were fielded from April 2 through April 9, 2001.

The monthly panel is weighted to Forrester Research's Consumer Technographics® Benchmark Panel, a survey of 100,000 US and Canadian members of a consumer mail panel developed by NFO Worldwide, a market research firm. Data was weighted to demographically represent the North American population. The Benchmark Panel was fielded from December 2000 to January 2001.

Note: Due to changes in the methodology of the Index, beginning in April 2000, we discourage making year-to-year comparisons for any particular category until April 2001, although general top-line trends appear stable over that period.

About Forrester Research, Inc.
Forrester Research is a leading emerging-technology research firm, analyzing technology change and its impact on business, consumers, and society. Forrester's "Whole View" of the Internet economy enables clients to weave together Internet commerce initiatives with eBusiness technology to satisfy customers' changing needs. Clients receive continuous research and analysis through Forrester eResearch® Reports, an array of Advisory Services, Assessment Tools, and topical events. Established in 1983, Forrester is headquartered in Cambridge, Mass., with North American Research Centers in San Francisco, Calif., and Toronto, Canada. Forrester's European Research Center is located in Amsterdam, Netherlands, its UK Research Centre is located in London, and its Research Center Deutschland is located in Frankfurt, Germany. Additional information about Forrester Research can be found at www.forrester.com.

About Greenfield Online
Greenfield Online, Inc. is a pioneer and leading provider of Internet-powered marketing research and real-time business information. Its products and services help clients make better, faster decisions about groups that drive the bottom line -- consumers, competitors, employees, partners, and suppliers. Incorporated in 1995, Greenfield Online is headquartered in Wilton, Conn., with offices in San Francisco and Mexico City and regional representatives in five other US cities. For additional information about Greenfield Online and its services, please call Gail Janensch at +1 203/846.5720 or visit these company Web sites -- www.greenfield.com and www.quicktake.com.

Contact:

Mariko Zapf
Manager, Public Relations
Forrester Research, Inc.
+1 617/613-6255
press@forrester.com