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Consumers Spent $4.0 Billion Online In August, According To The Forrester Research Online Retail Index

Cambridge, Mass., September 25, 2001 . . . Forrester Research, Inc. (Nasdaq: FORR), in conjunction with Greenfield Online, today announced the results of the latest Forrester Online Retail Index. According to the 20th survey in this monthly series, total US spending on online sales increased from $3.98 billion in July to slightly over $4 billion in August. The number of households shopping online increased to 14.8 million in August, from 14.7 million in July. Consumers spent an average of $273 per person in August, compared with $270 in July.

"It's impressive that online shopping made such a quick comeback after the big drop in June," said Christopher M. Kelley, analyst at Forrester. "It appears that many consumers may have taken their tax refund checks and gone online to get ready for school or to buy a hard-earned gift for themselves."

About The Index
Forrester Online Retail Index measures, on a monthly basis, the growth and seasonality of online shopping based on data collected from online shoppers. The Index is based on 5,000 responses during the first nine business days of the month from an online panel developed by Greenfield Online. The survey results for August were fielded from September 4 through September 10, 2001.

The monthly panel is weighted to Forrester Research's Consumer Technographics® Benchmark Panel, a survey of 90,000 US members of a consumer mail panel developed by NFO Worldwide, a market research firm. Data was weighted to demographically represent the US population. The Benchmark Panel was fielded from December 2000 to January 2001.

Note: Owing to changes in the methodology of the Index, beginning in April 2000, we discourage making year-to-year comparisons for any particular category until April 2001, although general top-line trends appear stable over that period.

About Forrester Research
Forrester Research is a leading emerging-technology research firm, analyzing technology change and its impact on business, consumers, and society. Forrester's "Whole View" provides clients with a comprehensive set of research that reveals how technology change affects their customers, drives their business strategies, and dictates their investment in technology. Clients receive continuous research and analysis through Forrester eResearch® Reports, an array of Advisory Services, Assessment Tools, and topical Events. Established in 1983, Forrester is headquartered in Cambridge, Mass., with North American Research Centers in San Francisco, Calif., and Toronto, Canada. Forrester's European Research Center is located in Amsterdam, Netherlands, its UK Research Centre is located in London, and its Research Center Deutschland is located in Frankfurt, Germany. Additional information about Forrester Research can be found at www.forrester.com.

About Greenfield Online
Greenfield Online, Inc. is a pioneer and leading provider of Internet-powered marketing research and real-time business information. Its products and services help clients make better, faster decisions about groups that drive the bottom line -- consumers, competitors, employees, partners, and suppliers. Incorporated in 1995, Greenfield Online is headquartered in Wilton, Conn., with offices in San Francisco and Mexico City and regional representatives in five other US cities. For additional information about Greenfield Online and its services, please call Janice Caston at +1 203/846-5741 or visit these company Web sites -- www.greenfield.com and www.quicktake.com.

Contact:

Mariko Zapf
Manager, Public Relations
Forrester Research, Inc.
+1 617/613-6255
press@forrester.com