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Offline Deals Result In Lower Online Sales In October, According To The Forrester Research Online Retail Index

Zero-Percent Financing Makes Shopping Offline More Attractive

Cambridge, Mass., November 19, 2001 . . . Forrester Research, Inc. (Nasdaq: FORR), in conjunction with Greenfield Online, today announced the results of the latest Forrester Online Retail Index. According to the 22nd survey in this monthly series, total US spending on online sales decreased from $4.0 billion in September to $3.6 billion in October. The number of households shopping online decreased to 13.7 million in October, from 15.2 million in September. Consumers spent an average of $265 per person in October, compared with $262 in September.

"Great deals -- like zero-percent financing -- in the brick-and-mortar world lured consumers back to the malls after a slow September, but they decreased their use of the Web to make purchases," said Christopher M. Kelley, analyst at Forrester. "And, while they were out buying a car that they won't have to pay for until next year, it was also convenient to pick up a sweater and CD that they might otherwise have bought online."

About The Index
The Forrester Online Retail Index measures, on a monthly basis, the growth and seasonality of online shopping based on data collected from online shoppers. The Index is based on 5,000 responses during the first nine business days of the following month from an online panel developed by Greenfield Online. The survey results for October were fielded from November 1 through November 9, 2001.

The monthly panel is weighted to Forrester Research's Consumer Technographics® Benchmark Panel, a survey of 90,000 US members of a consumer mail panel developed by NFO Worldwide, a market research firm. Data was weighted to demographically represent the US population. The Benchmark Panel was fielded from December 2000 to January 2001.

Note: Owing to changes in the methodology of the Index, beginning in April 2000, we discourage making year-to-year comparisons for any particular category until April 2001, although general top-line trends appear stable over that period.

About Forrester Research, Inc.
Forrester Research is a leading emerging-technology research firm, analyzing technology change and its impact on business, consumers, and society. Forrester's "Whole View" provides clients with a comprehensive set of research that reveals how technology change affects their customers, drives their business strategies, and dictates their investment in technology. Clients receive continuous research and analysis through Forrester eResearch® Reports, an array of Advisory Services, Assessment Tools, and topical Events. Established in 1983, Forrester is headquartered in Cambridge, Mass., with North American Research Centers in San Francisco, Calif., and Toronto, Canada. Forrester's European Research Center is located in Amsterdam, Netherlands, its UK Research Centre is located in London, and its Research Center Deutschland is located in Frankfurt, Germany. Additional information about Forrester Research can be found at www.forrester.com.

About Greenfield Online
Greenfield Online, Inc. is a pioneer and leading provider of Internet-powered marketing research and real-time business information. Its products and services help clients make better, faster decisions about groups that drive the bottom line -- consumers, competitors, employees, partners, and suppliers. Incorporated in 1995, Greenfield Online is headquartered in Wilton, Conn., with offices in San Francisco and Mexico City and regional representatives in five other US cities. For additional information about Greenfield Online and its services, please call Janice Caston at +1 203/846-5720 or visit these company Web sites -- www.greenfield.com and www.quicktake.com.

Contact:

Janice Caston
Director Of Marketing
Greenfield Online
+1 203/846-5741
jcaston@greenfield.com