(Length: 4 pages)

March 28, 2001

Driving Customers, Not Just Site Traffic

by Shar VanBoskirk

with Charlene Li, Jennifer Parr, Meredith Gerson

Executive Summary (This is a document excerpt)

Marketers are using more types of marketing to drive business to their Web sites. But they must continue to develop their email, banner, and offline efforts to get and keep loyal customers.

 
Figures & Data
  • Figure 1.  Digital Marketing Tool Use Does Not Match Effectiveness
  • Figure 2.  Consumers Challenge Marketers’ Use Of Digital Marketing Tools
   

Find Documents In Related Categories
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Analyst: Shar VanBoskirk
Technology: Direct Marketing, Interactive Marketing, Marketing & Advertising, Marketing Planning
Industry: Media & Entertainment
Geography: Asia Pacific, Europe, North America
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