(Length: 1 pages)

June 1, 2001

Highmark Wisely Offers Wireless Wellness

by Douglas Johnston

with Eric G. Brown

Executive Summary (This is a document excerpt)

Highmark Blue Cross Blue Shield's deal with BodyMedia, a maker of wireless health monitors, provides discounted wellness services to plan members. With low risk, Highmark will promote its brand, improve retention, and enhance medical management.

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Technology: Mobile Services, Telecommunications Services
Industry: Healthcare & Life Sciences
Geography: North America

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