(Length: 1 pages)

September 10, 2001

Online Holiday Spending Will Hit $11 Billion

by Christopher M. Kelley

with Tom Rhinelander, Lisa Allen, Alanna Denton

Executive Summary (This is a document excerpt)

Even with the US economy slogging along, online spending this holiday season will reach $11 billion -- 10% more than last year. This growth will be driven by experienced Web buyers who haven't cut back their spending in this weak economy, and the arrival of a new crop of eCommerce participants.

 
Figures & Data
  • Figure 1.  The Economy Has Slightly Affected Web Buyers' Spending
  • Figure 2.  One-Third Of Web Buyers Cut Back Their Apparel Spending
   

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Industry: Business-To-Consumer eCommerce, eBusiness/eCommerce, Retail
Geography: North America
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