(Length: 3 pages)
March 25, 2002
Email Marketers Are Fouling Their Own Nest
by Daniel P. O'Brien
with Charlene Li
Executive Summary (This is a document excerpt)
Overflowing consumer inboxes jeopardize email marketing's value. But it's too easy to blame spammers. Every marketer that sends irrelevant, unwanted messages contributes to the problem.
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