(Length: 3 pages)
Executive Summary (This is a document excerpt)
With UK online sales set to grow 46% this year, Net retailers are scrambling to ensure they benefit. Successful retailers will be those that design sites to serve multiple types of user and use multichannel marketing to smooth the path of online shoppers.
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Archived Teleconference:
The Interactive Marketing Metrics You Need
Original air date: Monday, August 18, 2008
Original air date: Monday, August 18, 2008
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