(Length: 6 pages)
July 25, 2003
RIP: The Online Consumer, 1998 To 2003
with Kate Delhagen, Esther H. Yuen
Executive Summary (This is a document excerpt)
This is the first brief in our "The Changing Consumer" series, a review of consumer data we collected over the past six years. The online consumer is dead -- long live the multichannel consumer! Our analysis shows how this creature, born in the dot-com boom, has morphed into a powerful, demanding, multichannel consumer.
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Archived Teleconference:
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Original air date: Tuesday, September 30, 2008
Original air date: Tuesday, September 30, 2008
Also in this series:
- The Increasing Significance Of Price Over Brand
- The Digital Divide Still Haunts The US
- Online Credit Card Security Confidence Erodes
- Consumer Technology Optimism Follows The Market
- Where The Wired Live In America: 1998 To 2003
- Why Consumers Buy Technology: It's A Family Affair
- The Internet's Big Impact On Media, 1998 To 2003
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