(Length: 1 pages)

November 21, 2003

Elderly Consumers: Wired And Tapping Into Online Health Content

by Bradford J. Holmes

with Lynne "Sam" Bishop

Executive Summary (This is a document excerpt)

As the US population ages, consumers 65 and older are growing in number and importance. Less affluent and less well-educated, the elderly are nonetheless going online, and their use of Web-based health content means that healthcare firms must re-assess the Net as a means of serving these active customers.

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