(Length: 4 pages)

March 28, 2001

Driving Customers, Not Just Site Traffic

by Shar VanBoskirk

with Charlene Li, Jennifer Parr, Meredith Gerson


Executive Summary (This is a document excerpt)

Marketers are using more types of marketing to drive business to their Web sites. But they must continue to develop their email, banner, and offline efforts to get and keep loyal customers.

Buy Risk-Free

Download and print PDF immediately. Price: US $195

Our Money-Back Guarantee: If you are not completely satisfied, return it for a full refund within three weeks of your online purchase.

Already a Forrester Client?
Log in to read this document.

Add to cart
 
Figures & Data
  • Figure 1.  Digital Marketing Tool Use Does Not Match Effectiveness
  • Figure 2.  Consumers Challenge Marketers¿ Use Of Digital Marketing Tools
   

Find Documents In Related Categories

This document falls under the following categories. Click on a link below to find similar documents.

Analyst: Shar VanBoskirk
Technology: Direct Marketing, Interactive Marketing, Marketing & Advertising, Marketing Planning
Industry: Media & Entertainment
Geography: Asia Pacific, Europe, North America

Archived Teleconference:
Who Can Help With Your Search Marketing?
Original air date: Friday, January 30, 2009
corner border corner
Ratings and Comments
NOT YET RATED
corner border corner