June 4, 2001

Orbitz Launches, But Low Fares Aren't The Big Story

by Henry H. Harteveldt

with James L. McQuivey, Ph.D., Kalina Ranguelova

Executive Summary (This is a document excerpt)

Airline-backed online travel agency Orbitz has finally launched. Focusing on low prices misses the real story -- a promise of better customer service and Orbitz's potential to become travel's next major global distribution system.

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