(Length: 2 pages)

August 14, 2001

Scenario Design Depends On Personas

by Harley Manning

with Moira Dorsey


Executive Summary (This is a document excerpt)

Many firms still lack the critical user information necessary for successful Scenario Design. Companies that create design personas have the necessary foundation for crafting a great user experience.

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Analyst: Harley Manning
Technology: Customer Experience, Design & Usability Processes, Web Site Design
Geography: Asia Pacific, Europe, North America

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The Customer Experience Review, Q1 2010
Original air date: Tuesday, March 30, 2010
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