(Length: 3 pages)
September 4, 2001
Affiliate Marketing: Tipps für den Finanzmittelstand
by Anna Glos
with Robert Mutschler, Sarah Schuppener
Executive Summary (This is a document excerpt)
Als „Affiliate Marketing" bezeichnete Partnerschaftsnetzwerke sind effektiver und kostengünstiger als primitive Werbevarianten wie Banner. Daher sind sie insbesondere als Marketingtool für kleinere Finanzanbieter im Netz geeignet.
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