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		<p class="research_date">September 10, 2001</p>
		
		
		
		<h1 class="research_title">Online Holiday Spending Will Hit $11 Billion</h1>
		  
		<p class="noMargin">by 
		  Christopher M. Kelley </p>
		
		
		
		
		<p class="font70 noMargin">with
		 Tom Rhinelander, Lisa Allen, Alanna Denton </p>
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		Even with the US economy slogging along, online spending this holiday season will reach $11 billion -- 10% more than last year. This growth will be driven by experienced Web buyers who haven't cut back their spending in this weak economy, and the arrival of a new crop of eCommerce participants. </p>
		
	
		



 
 
  




        
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				<li><strong>Figure 1.</strong>&nbsp;
				
					The Economy Has Slightly Affected Web Buyers&#39; Spending </li>
			
				<li><strong>Figure 2.</strong>&nbsp;
				
					One-Third Of Web Buyers Cut Back Their Apparel Spending </li>
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	<td class="body_text"><a href="/rb/search/results.jsp?N=12687">Christopher M. Kelley</a></td></tr>
	
    <tr><td class="graybold12">Technology: </td>
	<td class="body_text"><a href="/rb/search/results.jsp?N=50985">eBusiness/eCommerce</a></td></tr>
	
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   <td class="body_text"><a href="/rb/search/results.jsp?N=50698">Business-To-Consumer eCommerce</a>, <a href="/rb/search/results.jsp?N=50067">Retail</a></td></tr>
	
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	<td class="body_text"><a href="/rb/search/results.jsp?N=50079">North America</a></td></tr>
	 
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