September 10, 2001

Online Holiday Spending Will Hit $11 Billion

by Christopher M. Kelley

with Tom Rhinelander, Lisa Allen, Alanna Denton

Executive Summary (This is a document excerpt)

Even with the US economy slogging along, online spending this holiday season will reach $11 billion -- 10% more than last year. This growth will be driven by experienced Web buyers who haven't cut back their spending in this weak economy, and the arrival of a new crop of eCommerce participants.

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