September 18, 2001

Privacy Concerns Cost eCommerce $15 Billion

by Christopher M. Kelley

with Alanna Denton, Resa Broadbent

Executive Summary (This is a document excerpt)

Consumer privacy apprehensions continue to plague the Web -- 60% of online consumers seriously worry about what will happen to the personal information they divulge online. The problem for e-tailers is that these fears will hold back roughly $15 billion in eCommerce revenue in 2001.

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