(Length: 3 pages)

March 25, 2002

How To Sell Content To Wired Consumers

by Lisa Allen

with Laurie M. Orlov


Executive Summary (This is a document excerpt)

In the near future, Web services will help media companies sell content to wired consumers. For now, most publishers should forgo costly software purchases and cut low-risk, low-cost performance-based deals with information commerce vendors.

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This document falls under the following categories. Click on a link below to find similar documents.

Technology: Mobile Services, Telecommunications Services
Industry: Consumer Technology, Digital Content, Media & Entertainment, Publishing
Geography: North America

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