(Length: 4 pages)

April 29, 2002

Executive Overview: The Net Doesn't Cannibalize TV

by Fraser Pearce

with Ioanna Stagia

Executive Summary (This is a document excerpt)

For years, media companies have asked whether Net use eats into consumers' traditional media consumption. Looking at consumer data over time, Forrester gives a clear answer: For TV at least, there is very little, if any, cannibalization taking place.

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