(Length: 4 pages)
April 29, 2002
Bringing Email Marketing In-House? Think Again.
by Eric Schmitt
with Ted Schadler, Jim Nail, Shar VanBoskirk
Executive Summary (This is a document excerpt)
Most marketers hope to bring email delivery in-house by 2003. This strategy makes sense for firms with business customers, but most large-scale consumer marketing organizations are better off sticking with application service providers and agencies.
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