(Length: 4 pages)
May 3, 2002
News Destination Sites Are Dead Ends
by Lisa Allen
with Chris Charron, Sadaf Roshan, Gregory N. Flemming, Ph.D.
Executive Summary (This is a document excerpt)
News organizations should build distribution networks instead of destination sites. Why? Internet users value news -- but not enough to visit a newspaper or a magazine's Web site very often. They're not overly impressed by most media companies' brands.
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