September 17, 2003
Doctors To Pharma: Don't Ditch The eDetailers
with Eric G. Brown, Bradford J. Holmes, Sara E. McAulay, Lynne "Sam" Bishop
Executive Summary (This is a document excerpt)
Pharma firms are boosting their investment in eDetailing. In this second and final brief in the "eDetailing Insights" series, Forrester looks at why pharma can't ignore doctors who prefer eDetailing through an intermediary and also at the best vendors for the job.
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Original air date: Monday, August 10, 2009
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1 Forrester Wave
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