(Length: 2 pages)
September 27, 2002
The EC Helps To Boost Email Marketing's ROI
by Terri Wills
with Rebecca Jennings, Jaap Favier
Executive Summary (This is a document excerpt)
The new EU "soft opt-in" rule is a step in the right direction of improving email marketing's ROI. But marketers must go further by adopting double opt-in and reducing the "junk" in the mail.
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