(Length: 2 pages)
November 26, 2002
Gillette's RFID Buy Sparks CPG Adoption
with Kate Delhagen, James Crawford
Executive Summary (This is a document excerpt)
Gillette's reported order of 500 million RFID tags portends low-cost tags -- a critical accelerator of CPG adoption. But to make the case for broader take-up, early adopters must publicly share returns, process implications, and lessons learned -- now.
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