(Length: 4 pages)

January 28, 2003

2002 US eCommerce: The Year In Review

by Carrie Johnson

with Kate Delhagen, Kimberly Chaskey Toedtman


Executive Summary (This is a document excerpt)

Online sales grew 52% over last year to $78 billion, bolstered by yet another record Q4. What fueled eCommerce sales last year? Growth in new product categories and retailer mastery of digital marketing, Web analytics, and multichannel marketing.

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Figures & Data
  • Figure 1.  A Quarterly Recap Of US eCommerce In 2002
   

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Analyst: Carrie Johnson
Technology: eBusiness/eCommerce
Industry: Business-To-Consumer eCommerce, Retail
Geography: North America

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