(Length: 4 pages)January 28, 2003 2002 US eCommerce: The Year In Reviewwith Kate Delhagen, Kimberly Chaskey Toedtman Executive Summary (This is a document excerpt)Online sales grew 52% over last year to $78 billion, bolstered by yet another record Q4. What fueled eCommerce sales last year? Growth in new product categories and retailer mastery of digital marketing, Web analytics, and multichannel marketing.
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The Cost Of Selling And Acquiring Customers Online
Original air date: Wednesday, August 27, 2008
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