(Length: 5 pages)
March 13, 2003
The Integrated Marketing Self-Test
by Jim Nail
with Chris Charron, Esther H. Yuen
Executive Summary (This is a document excerpt)
This is the second brief in the Integrated Marketing series. Weaving digital and physical media into continuous brand experiences demands new skills, processes, and attitudes. Our scorecard can guide your -- and your agency partners' -- efforts.
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