(Length: 2 pages)

January 28, 2003

2003: The Year Of Consumer Control

by Jim Nail

with Chris Charron, Josh Bernoff, Charles S. Golvin, Jed Kolko


Executive Summary (This is a document excerpt)

Consumer electronics makers, media companies, and marketers better be ready in 2003. Armed with new technologies and tools, consumers will demand more of the content and entertainment they want -- when, how, and where they want it.

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Technology: Marketing & Advertising
Industry: Consumer Technology, Media & Entertainment
Geography: North America

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