(Length: 3 pages)

March 14, 2003

CeBIT 2003: A Small Step For The Digital Home

by Paul Jackson

with Jaap Favier


Executive Summary (This is a document excerpt)

As innovative products were thin on the ground at this CeBIT, executives mostly talked about "digital home" blueprints. To reach mass-market adoption, electronics firms need to step back from the drawing board and into the street to establish consumer needs.

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Analyst: Paul Jackson
Industry: Consumer Electronics, Consumer Technology
Geography: Europe

Archived Teleconference:
Using Social Media For Product Development
Original air date: Wednesday, September 16, 2009
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