Length: 2 pages
April 2, 2003Usability Sciences Bridges Intent And Action
by Bob Chatham
This is a document excerptEXECUTIVE SUMMARY
Web measurement vendors come from two camps: those that track what users do and those that try to get at what users are thinking. Usability Sciences' WebIQ service shows an early example of how those worlds will be bridged.
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Archived Teleconference:
Web Analytics Go Cross-Channel
Original air date: June 28, 2005
Original air date: June 28, 2005
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