(Length: 4 pages)
September 16, 2003
Online Rx Buying Goes Mainstream -- Not Overseas
with Bradford J. Holmes, Sara E. McAulay, Lynne "Sam" Bishop
Executive Summary (This is a document excerpt)
Despite the hype, users do not flock to rogue online pharmacies to illegally purchase prescription drugs. Instead, consumerism -- the desire to make informed purchases -- drives the bulk of online Rx buying, posing challenges for both retailers and manufacturers.
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Archived Teleconference:
Customer Experience Measurement Jam
Original air date: Thursday, August 11, 2011
Original air date: Thursday, August 11, 2011
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