(Length: 9 pages)

June 24, 2003

Pharma eDetails Work: Doctors Prescribe More

by Elizabeth Boehm

with Bradford J. Holmes, Lynne "Sam" Bishop, Sara E. McAulay

Executive Summary (This is a document excerpt)

Pharmaceutical companies are dabbling in eDetailing and need to know if it works and why. In this, the first brief in the eDetailing Insights series, we asked doctors why they participate, what they like and don't like, and whether eDetails matter.

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Figures & Data
  • Figure 1.  Surveyed MDs Represent High-Prescribing Primary Caregivers
  • Figure 2.  What Physicians Do After eDetails
  • Figure 3.  Doctors Do eDetails For Schedule Flexibility And Compensation
  • Figure 4.  Doctors Praise And Pan Specific Types Of Content
   

Find Documents In Related Categories

This document falls under the following categories. Click on a link below to find similar documents.

Analyst: Elizabeth Boehm
Industry: Healthcare & Life Sciences, Pharmaceuticals & Biotechnology
Geography: North America
Archived Teleconference:
The Customer Experience Professional's Guide To Healthcare Reform
Original air date: Monday, August 10, 2009
Also in this series:
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