(Length: 2 pages)

June 12, 2003

Wal-Mart's RFID Endorsement: The Tipping Point

by Christine Spivey Overby

with Chris Charron, Kate Delhagen


Executive Summary (This is a document excerpt)

Wal-Mart has announced that it will require RFID-tagged pallets and cases by January 2005. Large consumer goods manufacturers need an RFID launch team and plan. Retail competitors need to take action beyond an Auto-ID Center sponsorship.

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Analyst: Christine Spivey Overby
Industry: Consumer Packaged Goods, Retail, RFID
Geography: North America

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