(Length: 7 pages)
This is a Consumer Technographics document

June 24, 2003

Gays Are The Technology Early Adopters You Want

by Jed Kolko

with Michael E. Gazala, Charles Q. Strohm

Executive Summary (This is a document excerpt)

Gay men and women have the technology attitudes and demographics that marketers dream about. Gays are among the first to adopt new devices and online tools, making them prime targets for digital marketing as well as emerging technologies like TiVo.

 
Figures & Data
  • Figure 1.  Gay Consumers Have Early-Adopter Demographics And Attitudes
  • Figure 2.  Entertainment And Portable Devices Have Extra Appeal For Gay People
  • Figure 3.  Gays Lead For Nearly All Online Activities
  • Figure 4.  Gay Net Users Visit Chat, Fashion, And Entertainment Sites
   

Find Documents In Related Categories

This document falls under the following categories. Click on a link below to find similar documents.

Technology: IT Adoption, IT Spending & Budgeting
Industry: Consumer Technology
Geography: North America
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