(Length: 7 pages)
July 16, 2003
Pharma And Plans: Brace For The Boomer Vanguard
with Bradford J. Holmes, Lynne "Sam" Bishop, Sara E. McAulay
Executive Summary (This is a document excerpt)
The first 10-year cohort of baby boomers, or boomer vanguard, is on the cusp of prime disease age. These near-seniors' education, wealth, technology affinity, and brazen attitudes will complicate pharma's and health plans' marketing and service strategies.
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