(Length: 2 pages)

July 11, 2003

Wal-Mart Drops Item-Level RFID Pilot: Big Whoop

by Christine Spivey Overby

with Michael E. Gazala, Noha Tohamy


Executive Summary (This is a document excerpt)

Earlier this week, Wal-Mart scrapped its test of smart-shelf technology and RFID-tagged Gillette razors. The announcement bears little impact on near-term RFID uses but underscores the need to focus on its real benefits in the supply chain.

Find Documents In Related Categories

This document falls under the following categories. Click on a link below to find similar documents.

Analyst: Christine Spivey Overby
Industry: Consumer Packaged Goods, Retail, RFID
Geography: North America

Free
Free Document
This document is currently available to all clients and guests at no cost.
If you are a registered Forrester client, please log in. If you are not currently registered as a guest, register now.
As a registered guest, you will be able to:
  • Get full access to selected complimentary reports and briefs as well as summaries of all Forrester Research.
  • Opt in to receive research updates via email.
  • Purchase research and Webcasts securely online.
Archived Teleconference:
Is The US Ready For Mobile Marketing?
Original air date: Wednesday, January 24, 2007
corner border corner
Ratings and Comments
NOT YET RATED
corner border corner