(Length: 2 pages)
July 25, 2003
The Increasing Significance Of Price Over Brand
by Christopher M. Kelley
with Kate Delhagen, Carey Schwaber
Executive Summary (This is a document excerpt)
This is the third brief in our "The Changing Consumer" series. Since 2000, the economy has made consumers more gun-shy when it comes to paying more for brand names. But retailers that want to avoid a price war can lure these more price-conscious consumers with creative loyalty programs and in-store technology.
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Also in this series:
- The Digital Divide Still Haunts The US
- Online Credit Card Security Confidence Erodes
- Consumer Technology Optimism Follows The Market
- RIP: The Online Consumer, 1998 To 2003
- Where The Wired Live In America: 1998 To 2003
- Why Consumers Buy Technology: It's A Family Affair
- The Internet's Big Impact On Media, 1998 To 2003
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