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Executive Summary (This is a document excerpt)
With UK online sales set to grow 46% this year, Net retailers are scrambling to ensure they benefit. Successful retailers will be those that design sites to serve multiple types of user and use multichannel marketing to smooth the path of online shoppers.
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European Social Technographics® Revisited: Why Social Media Should Be Business As Usual
Original air date: Tuesday, January 20, 2009
Original air date: Tuesday, January 20, 2009
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