(Length: 3 pages)
July 23, 2003
UK 24x7 DAY: How Net Retailers Can Make It Last
by Rebecca Jennings
with Jaap Favier
Executive Summary (This is a document excerpt)
With UK online sales set to grow 46% this year, Net retailers are scrambling to ensure they benefit. Successful retailers will be those that design sites to serve multiple types of user and use multichannel marketing to smooth the path of online shoppers.
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