(Length: 5 pages)
July 25, 2003
The Digital Divide Still Haunts The US
by Christopher M. Kelley
with James L. McQuivey, Ph.D., Esther H. Yuen
Executive Summary (This is a document excerpt)
This is the second brief in our "The Changing Consumer" series. During the late '90s boom, much ado was made about how to close the digital divide. Our data shows that although rapid Internet uptake has narrowed the digital divide, an entire class of consumers are still digital have-nots.
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Also in this series:
- The Increasing Significance Of Price Over Brand
- Online Credit Card Security Confidence Erodes
- Consumer Technology Optimism Follows The Market
- RIP: The Online Consumer, 1998 To 2003
- Where The Wired Live In America: 1998 To 2003
- Why Consumers Buy Technology: It's A Family Affair
- The Internet's Big Impact On Media, 1998 To 2003
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