(Length: 3 pages)
July 25, 2003
Online Credit Card Security Confidence Erodes
by Christopher M. Kelley
with Kate Delhagen, Esther H. Yuen
Executive Summary (This is a document excerpt)
This is the fourth brief in our "The Changing Consumer" series. During the 1998-2000 boom, Web buyers became more confident about online credit card security. However, despite online retail's growth, consumers' credit card security confidence is receding.
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Also in this series:
- The Increasing Significance Of Price Over Brand
- The Digital Divide Still Haunts The US
- Consumer Technology Optimism Follows The Market
- RIP: The Online Consumer, 1998 To 2003
- Where The Wired Live In America: 1998 To 2003
- Why Consumers Buy Technology: It's A Family Affair
- The Internet's Big Impact On Media, 1998 To 2003
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