July 25, 2003

Consumer Technology Optimism Follows The Market

by Jed Kolko

with Michael E. Gazala, Ayanna Lonian

Executive Summary (This is a document excerpt)

This is the fifth brief in our "The Changing Consumer" series. Technology optimism peaked during 2000 -- just like the stock market. Optimism has since fallen, despite the spread of consumer technologies and their wider adoption by the mainstream. But in the past few years, the ranks of the technophobes have shrunk.

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