(Length: 3 pages)
July 25, 2003
Consumer Technology Optimism Follows The Market
by Jed Kolko
with Michael E. Gazala, Ayanna Lonian
Executive Summary (This is a document excerpt)
This is the fifth brief in our "The Changing Consumer" series. Technology optimism peaked during 2000 -- just like the stock market. Optimism has since fallen, despite the spread of consumer technologies and their wider adoption by the mainstream. But in the past few years, the ranks of the technophobes have shrunk.
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Also in this series:
- The Increasing Significance Of Price Over Brand
- The Digital Divide Still Haunts The US
- Online Credit Card Security Confidence Erodes
- RIP: The Online Consumer, 1998 To 2003
- Where The Wired Live In America: 1998 To 2003
- Why Consumers Buy Technology: It's A Family Affair
- The Internet's Big Impact On Media, 1998 To 2003
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