July 25, 2003
RIP: The Online Consumer, 1998 To 2003
with Kate Delhagen, Esther H. Yuen
Executive Summary (This is a document excerpt)
This is the first brief in our "The Changing Consumer" series, a review of consumer data we collected over the past six years. The online consumer is dead -- long live the multichannel consumer! Our analysis shows how this creature, born in the dot-com boom, has morphed into a powerful, demanding, multichannel consumer.
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Original air date: Wednesday, August 12, 2009
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