(Length: 3 pages)
August 6, 2003
Executive Q&A: Design Personas
with John P. Dalton, Moira Dorsey, Harley Manning, Paul Sonderegger
Executive Summary (This is a document excerpt)
This is the first brief in our "Design Personas Improve Customer Interactions" series. This brief answers some common questions about personas, a key element of Scenario Design.
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Archived Teleconference:
Service Versus Low Prices: The Battle For Loyalty
Original air date: Friday, October 16, 2009
Original air date: Friday, October 16, 2009
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