(Length: 5 pages)
This is a Consumer Technographics document

September 4, 2003

The Internet's Big Impact On Media, 1998 To 2003

by Chris Charron

with Josh Bernoff, Charles Q. Strohm


Executive Summary (This is a document excerpt)

This is the eighth brief in our "The Changing Consumer" series. In the past five years, the Net has made inroads into every media genre. Business information and adult entertainment have seen the largest shifts in consumption. Of all media, print is the victim.

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Figures & Data
  • Figure 1.  The Internet Has Changed Consumer Preferences For Content
  • Figure 2.  Consumers Like The Net For Specialty Content
   

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Industry: Media & Entertainment
Geography: North America