August 26, 2003
Why Consumers Buy Technology: It's A Family Affair
by Jed Kolko
with Michael E. Gazala, Sheila Baxter
Executive Summary (This is a document excerpt)
This is the seventh brief in our "The Changing Consumer" series. Between 1998 and 2003, consumers grew more motivated by family and entertainment and less by career. The aging population will continue to shift from career to family motivation, challenging technology marketers to sing a more family-friendly tune.
Buy Risk-Free
Download and print PDF immediately. Price: US $195
Our Money-Back Guarantee: If you are not completely satisfied, return it for a full refund within three weeks of your online purchase.
Already a Forrester Client?
Log in to read this document.
|
|
Find Documents In Related CategoriesThis document falls under the following categories. Click on a link below to find similar documents.
|
||||||
- The Increasing Significance Of Price Over Brand
- The Digital Divide Still Haunts The US
- Online Credit Card Security Confidence Erodes
- Consumer Technology Optimism Follows The Market
- RIP: The Online Consumer, 1998 To 2003
- Where The Wired Live In America: 1998 To 2003
- The Internet's Big Impact On Media, 1998 To 2003
 |
 |
 |
Ratings and Comments
|
||
 |
 |
 |
