(Length: 7 pages)

October 28, 2003

The 2003 Tech Brand Scorecard

by Jed Kolko

with Chris Charron, Sheila Baxter

Executive Summary (This is a document excerpt)

Consumers widely recognize and trust technology brands. Amazon.com, Dell, and Kodak are the most trusted, and AT&T and RadioShack are the most recognized. Trust in all technology retailers has increased since 2001, with Best Buy rising most.

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Figures & Data
  • Figure 1.  Dell And Kodak Are The Most Trusted Manufacturing Brands
  • Figure 2.  Generalist Retailers Are More Trusted Than Electronics Specialists
  • Figure 3.  Yahoo!, AOL, And EarthLink Have Equally Trusting Users
  • Figure 4.  Local Monopoly Carriers Have The Lowest Brand Trust
  • Figure 5.  BellSouth And Cox Are The Most Trusted Local Carriers
   

Find Documents In Related Categories

This document falls under the following categories. Click on a link below to find similar documents.

Technology: Brand Strategy, Customer Experience, Marketing & Advertising, Web Site Design
Industry: Consumer Technology
Geography: North America
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Ratings and Comments
Rating: 6 out of 10
based on 1 ratings across all roles.
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