(Length: 5 pages)

November 19, 2003

DSL's Low Price Beats Cable's High Speed

by Jed Kolko

with Michael E. Gazala, Sheila Baxter

Executive Summary (This is a document excerpt)

This is the first brief in the "Consumer Broadband" series. Consumers signing up for broadband today care more about price and less about speed than earlier broadband adopters -- exactly what DSL providers like SBC and Verizon are counting on.

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Figures & Data
  • Figure 1.  Broadband Growth Through Q3 2003
  • Figure 2.  The Motivation For Getting Broadband Is Moving Toward Price
  • Figure 3.  Broadband Moves Toward The Mainstream Consumer
   

Find Documents In Related Categories

This document falls under the following categories. Click on a link below to find similar documents.

Technology: B2B Sales & Marketing, Broadband & Remote Access, IT Management, IT Organization, Product & Solutions Strategies, Sourcing & Procurement, Sourcing Strategy & Execution, Telecommunications Services
Industry: Consumer Electronics, Consumer Technology, High-Tech, Tech Sector Economics
Geography: North America
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