(Length: 3 pages)
August 28, 2003
GM Chooses Omniture For Better Web Site Analytics
by Mark Dixon Bünger
with Kate Delhagen, Carey Schwaber
Executive Summary (This is a document excerpt)
When General Motors needed detailed Web site data for its 24-Hour Test Drive promotion, it turned to Omniture. GM's experience shows how intuitive, detailed, and accurate Web data can inform not just Web design, but also OEM operations and strategy.
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