(Length: 1 pages)

September 29, 2003

One-Click Email Address Changes Are Critical

by Jim Nail

with Chris Charron


Executive Summary (This is a document excerpt)

Industry sources tell Forrester that about 30% of email addresses become inactive every year. But few email marketers ask for updates. Marketers should include an explicit address change link with a one-click process to decelerate this rapid decay of their customer lists.

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Technology: Interactive Marketing, Marketing & Advertising
Geography: North America

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