(Length: 4 pages)

September 30, 2003

IM Adoption -- Far From In Lockstep -- Marches On

by Charles S. Golvin

with Chris Charron, Charles Q. Strohm, Ayanna Lonian

Executive Summary (This is a document excerpt)

Instant messaging use continues to grow among consumers. MSN and Yahoo! have grown share significantly, but AOL remains the market leader. Yet the lack of interoperability frustrates not only consumers but also IM providers that search for revenue.

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Figures & Data
  • Figure 1.  Instant Messaging Is Used Primarily At Home
  • Figure 2.  AOL Leads The Market, But Users Of Yahoo! Stand Out
  • Figure 3.  Most Who IM At Work Use An Employer-Provided Solution
   

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Analyst: Charles S. Golvin
Technology: Information & Knowledge Management, Messaging
Industry: Consumer Technology
Geography: North America
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