(Length: 6 pages)
November 17, 2003
E*TRADE Mortgage Delivers On Customer Advocacy
by Catherine Graeber
with Ron Shevlin, Jeremy Sweeney
Executive Summary (This is a document excerpt)
E*TRADE's new online mortgage shopping tool lets consumers objectively compare E*TRADE's offer with another lender's before applying. E*TRADE delivers on customer advocacy by telling the shopper when its offer isn't as good as the competition's.
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