(Length: 3 pages)

November 20, 2003

Take Online Merchandising Beyond Zoom In 2004

by Carrie Johnson

with Charles P. Wilson, Joshua Walker

Executive Summary (This is a document excerpt)

To help firms plan for 2004 site improvements, Forrester conducted an audit of online merchandising best practices. The companies that do the best job displaying their products combine zoom and expert product reviews.

 
Figures & Data
  • Figure 1.  Zoom Still Dominates Retailer Product Display Investments
  • Figure 2.  Retailers Fall Short Of Consumer Merchandising Demands
   

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Analyst: Carrie Johnson
Industry: Merchandising, Retail
Geography: North America

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